OSU Marketing Professor who helped catapult to fame Dulse (the seaweed that ‘tastes like bacon’) joins world-class lineup of presenters
• Businesses can now declare interest in new program launching in October

Provides date and location infoIn October 2019, the Oregon Coast Community College Small Business Development Center (SBDC) will launch its brand-new Central Coast Marketing Academy, funded by a grant from Lincoln County (using Transient Room Tax revenue). The program is a first-ever partnership between the SBDC and Oregon State University’s College of Business, and an early registration form is posted for those interested in the program.

“We are working with OSU and our statewide SBDC Network to bring some of the sharpest minds in marketing to the coast to arm local business owners and managers with the very latest in marketing tools and technology, from robust sales strategy and management, to ‘geofencing’, to social media and other topics,” said SBDC Director Dave Price. The program will also pull in experts from across the state’s network of SBDCs, including Sean Harry, who will introduce participants to a suite of marketing tools within “GrowthWheel,” a robust business-planning and operations tool available to SBDC clients in Lincoln County and throughout Oregon.

Guest speakers already scheduled to lead presentations through the project run the gamut, from academia to Wall Street, and from Hwy. 101 to the Plaza in Kansas City. Scroll below for tentative presentation schedule. 

Drew Elder, a manager of sales teams in the US and overseas for Janus Henderson will be part of a three-speaker team at the inaugural session in October.  Elder is flying in from Denver to present the first session, along with Todd Vincent, a technology sales manager, and Dan Simon, a development director for the University of Kansas. They have tailored their sales-focused presentation for our program, participants in which will represent coastal industries like hospitality and are far different from global finance or alumni giving. 

The following month, session two wraps up our sales-focused sessions with Gary Smith, an engaging Eugene travel agency owner (and Small Business Management Program Director for Lane Community College) who will deliver an engaging talk on, among other things, the human behavioral underpinnings of successful sales strategies. 

We’ll also have OSU Marketing Professors Hal Koenig (‘Building a Brand Community’ and ‘Market Research on a Budget’) and Chuck Toombs Coastal folks may remember his name. He leapt to fame by capitalizing on dulse – the red seaweed strain perfected at the Hatfield Marine Science Center and which tastes like bacon.  Toombs will be delivering two of our presentations. One will be focused on new frontiers in marketing and bringing new products to market, while the other will be a session on creating lifetime relationships with customers – tailored to our coastal economy.

The Marketing Academy is designed for established businesses in the hospitality, dining, or retail industries (primarily, though not exclusively). The SBDC anticipates more interest in the program than it can accommodate, so expressing interest via this new online form is not a guarantee of participation.

The county grant will cover much of the tuition (all but $150) for the inaugural class of the Marketing Academy, which will meet monthly from October 2019 through May 2020. To express interest in one of the limited number of available seats in the program, complete the online form or call 541-994-4166.

The SBDC also offers free, confidential, one-on-one business advising to any business owner – or anyone considering starting a business – in Lincoln County. Register anytime for free advising here, or call 541-994-4166 for additional information.

CCMA Presentation Schedule

(Subject to change)

Oct. 10 Lincoln City Sales Strategy & Sales Team Management Drew Elder, Todd Vincent, and Dan Simon
Nov. 14 Newport Behavioral Selling Gary Smith
Dec. 12 Lincoln City Location-Based Marketing Dave Price
Jan. 9 Newport New Frontiers in Marketing & Bringing New Products to Market Chuck Toombs
Feb. 13 Lincoln City Monetizing Your Customer for Life Chuck Toombs
Mar. 12 Newport 2020 Social Media Marketing Update Misty Lambrecht
Apr. 9 Lincoln City Brand Community & Market Research on a Budget Hal Koenig
May 14 Newport Announcement Pending  
Jun. 11 Lincoln City Innovative Marketing Tools to Help Organize & Execute Your Plan Sean Harry

Oregon Coast Community College