CENTRAL COAST MARKETING ACADEMY IS UNDERWAY!
2-5pm Every Second Thursday, October – June • Alternates between Newport and Lincoln City OCCC locations
OSU Marketing Professor who helped catapult to fame Dulse (the seaweed that ‘tastes like bacon’) joins world-class lineup of presenters
INTERESTED IN REGISTERING? Call 541-994-4166 for details.
In October 2019, the Oregon Coast Community College Small Business Development Center (SBDC) launched its brand-new Central Coast Marketing Academy, funded by a grant from Lincoln County (using Transient Room Tax revenue). The program is a first-ever partnership between the SBDC and Oregon State University’s College of Business. Registration is still open, but space is limited – call 541-994-4166 for details.
“We have worked with OSU and our statewide SBDC Network to bring some of the sharpest minds in marketing to the coast to arm local business owners and managers with the very latest in marketing tools and technology, from robust sales strategy and management, to ‘geofencing’, to social media and other topics,” said SBDC Director Dave Price. The program will also pull in experts from across the state’s network of SBDCs, including Sean Harry, who will introduce participants to a suite of marketing tools within “GrowthWheel,” a robust business-planning and operations tool available to SBDC clients in Lincoln County and throughout Oregon.
Guest speakers who will lead presentations through the project run the gamut, from academia to Wall Street, and from Hwy. 101 to the Plaza in Kansas City. Scroll below for tentative presentation schedule.
Session One: Oct. 10
Drew Elder, a manager of sales teams in the US and overseas for Janus Henderson was part of a two-speaker team at the inaugural session in October. Elder flew to the coast from Denver to present the first session, along with Todd Vincent, a technology sales representative from Dell ECM who traveled from Kansas City. During their talk, Todd and Drew covered essentail sales skills and sales-team management strategies.
How did it go? Here are some of the glowing comments provided by attendees at this inaugural session:
“Class surpassed my expectations. The experience of the presenters, their down-to-earth style, their qualification of content as ‘something we do in our jobs that likely applies to yours,’ and the wide range of helpful information was downright inspiring. It was three hours of quality material that passed quickly because I was consistently engaged.”“Excellent job you guys! May need a larger room next time. I am looking forward to the next class.”“I have enough material to keep me thinking about sales/marketing for many months. It makes me really glad I’ve signed up for a year of thought-provoking education from a variety of presenters. Thank you for bringing a program of this caliber to the coast!”“It was awesome! Being a long time local and university graduate I can’t express how grateful I am for the value provided. Almost unbelievable to have such a class offered in Lincoln City!”
Session Two: Nov. 14, 2-5pm, OCCC Central County Campus, Newport
Still not registered? There’s still time: $150 covers your annual cost! Some Waldport and Lincoln City businesses may be eligible for scholarships. CALL to register – 541-994-4166.
In November, session two wraps up the Academy’s two sales-focused sessions with Gary Smith, an engaging Eugene travel agency owner (and Small Business Management Program Director for Lane Community College) who will deliver a talk on, among other things, the human behavioral underpinnings of successful sales strategies.
Future academy sessions will feature regional marketing luminaries, OSU Marketing Professors Hal Koenig (‘Building a Brand Community’ and ‘Market Research on a Budget’) and Chuck Toombs Coastal folks may remember his name. He leapt to fame by capitalizing on dulse – the red seaweed strain perfected at the Hatfield Marine Science Center and which tastes like bacon. Toombs will be delivering two of our presentations. One will be focused on new frontiers in marketing and bringing new products to market, while the other will be a session on creating lifetime relationships with customers – tailored to our coastal economy.
The Marketing Academy is designed for established businesses in the hospitality, dining, or retail industries (primarily, though not exclusively). The SBDC anticipates more interest in the program than it can accommodate, so participants are encouraged to register soon using this form.
The county grant will cover much of the tuition (all but $150) for the inaugural class of the Marketing Academy, which will meet monthly from October 2019 through May 2020. For more information, call 541-994-4166.
The SBDC also offers free, confidential, one-on-one business advising to any business owner – or anyone considering starting a business – in Lincoln County. Register anytime for free advising here, or call 541-994-4166 for additional information.
CCMA Presentation Schedule • 2-5pm Every Second Thursday
(Subject to change)
|Oct. 10||Lincoln City||Sales, Sales, Sales!||Drew Elder & Todd Vincent|
|Nov. 14||Newport||Behavioral Selling||Gary Smith|
|Dec. 12||Lincoln City||Location-Based Marketing||Dave Price|
|Jan. 9||Newport||New Frontiers in Marketing & Bringing New Products to Market||Chuck Toombs|
|Feb. 13||Lincoln City||Monetizing Your Customer for Life||Chuck Toombs|
|Mar. 12||Newport||2020 Social Media Marketing Update||Misty Lambrecht|
|Apr. 9||Lincoln City||Brand Community & Market Research on a Budget||Hal Koenig|
|May 14||Newport||Announcement Pending|
|Jun. 11||Lincoln City||Innovative Marketing Tools to Help Organize & Execute Your Plan||Sean Harry|